Creative Packaging / Book & Concept
Examination Projekt, 2009

For are examination projekt we made a book that features packaging designs. What makes this book different
from other books is that the packagings are visualized with Augmented Reality. Augmented Reality is
computer-generated graphics that are blended in to real live footage. With this technology we have made it
possible to view the packaging in virtual 3D image in real-time. The viewport comes from the web camera
and the viewer rotates and elevates the book to interact with the 3D image. The book features packaging designs
that are meant to inspire people. Six design agencis from around the world is represented with thier own creative
designs. Our purpose with this book was to combine the physical and the digital world.

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